Thursday, January 6, 2011

Eminem's Grammy Ad Is About Capturing A 'Journey'

'We thought we [could] map these artists' journeys,' Recording Academy exec tells MTV News of unveiling series of promotional spots.By Hillary Crosley





An image from Eminem's ad for the 53rd Annual Grammy Awards

Photo: NARAS




Eminem is looking back on his life in a new commercial presented by the Grammys, and MTV News was the first to premiere the clip, which chronicles the MC's career, on Wednesday. The ad is part of the Recording Academy's Music Is Life Is Music social-networking and

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