Creative director of Simon Cowell's upcoming competition series tells MTV News it will be 'like the VMAs every week.'By Jocelyn Vena Brian Friedman Photo: MTV News Fans have been wondering for months now what to expect when Simon Cowell's Stateside interpretation of "The X Factor" starts up on September 21. According to the Fox show's creative director, Brian Friedman, it's going to be ... big. "Basically 'The X Factor' in the U.S. is every reality show you've [ever] seen on steroids,
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